Our BUSINESS CARD with our BRAND LOGO

We also designed the POP-UP BOOK to be kept in the concept store along with each user-interface screen to make the selection for the customers an easier process.

I was reading this book- The World of Fashion(Third Edition) by Jay and Ellen Diamond and I found something on press releases and press kits:


PRESS RELEASES- Most companies use press releases to communicate with the media about interesting fashion activities. The standard format is letter- sized paper bearing the company's logo, name, address, telephone and fax numbers, and the contact person for additional information.

PRESS KITS- The major publicity tool a designer, manufacturer, retailer, or trade association use is the press or media kit. Press kits are used to entice media coverage and alert the potential market to a special event or happening.
To attract the press to an opening of a designer's collections, in-house publicists or public relations specialists develop press kits and coordinate the activities that are necessary for its production. Retailers use press kits to announce the opening of a new department or a new branch store, introduce a philosphical change in the company's direction, or publicize a special event or celebration.

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