Me and my business group members started with defining what our company "DENIM YOURSELF" was all about. We started with keywords for our brand- CUSTOMISED, DENIM, INTERACTIVE, CONCEPT STORE.

Our Company- DenimYourself would be a denim concept store in london, where we would be providing customised denim for our customers and have a totally interactive digital environment in our store to make the customer get a feel of a digital, interactive, fun denim concept store.