Preparing for our marketing materials presentation in MA Space.

3 year financial forecast( P&L)

    Financial needs for start-up costs and on-going costs

Gantt Chart

COMPETITORS

INTERNET SHOPPING WEBSITE

makeyourownjean.com • ic3d.com • jeanshop.com • z2jeansco.com

CONCEPT STORE

Disney Store • SELEVEN RMC+ Yoropiko Gallery Store • K-space concept shop

Disney Store Unveils Its New Concept Store

With ground-breaking technology at the forefront, guests are sure to be impressed by the theatre and magic to be found.

The new concept store aims to enhance the customer experience through interaction and entertainment. Enhanced technological features include:

The Heart of Disney -The LED ticker tape changes daily and announces key activity whilst the tower also displays key products for the season.

 Overhead moving rail –for example, watch Minnie and Mickey fly through the air one week, followed by WALL.E the next.

Plasma screens – with seven other plasma screens throughout the store, guests can ‘shop and watch’ in style.

Pixie dust arch –Fibre optic lights embedded within the arch give a twinkling pixie dust effect. 

SELEVEN RMC+ Yoropiko Gallery Store

K-space concept shop

     Through years of working in museums, and finding the storage spaces most exciting, the 
          incorporation of moving library/painting storage units in the space strikes the most. Another point in the brief delivered to 6a is the requirement that the space transform to an open, unbranded, art and music venue at moments notice. In short, the K-Space Concept Store manages to take a   corporate initiative and not thrust it down the throat of the consumer.

üa wide choice of styles are provided

ücustomers can select materials.

üThey can offer service of measurement considering customer’s body shape

üReady to Wear is offered  by pre washed and pre shrink.

üThey capture all of target market, therefore, design distinction like to attract prestige customer’s needs.

üThe lay-out is too troubled to search item swiftly.

üThe design of additionally ordered accessories such as leather patch, molding sticker tend to be outdated to come up with cutting edge design.

MY PERSONAL EXPENSES SHEET

The Mission Statement

• to deliver a new concept of customised denim store that provides a wide range of selection to customers.
• to revolutionise the denim promotion.

What makes us unique?

• We offer various size options to customers.
• Interactive screen in the store will provide the unique way of fashion application system.
• The customised design that customer can select the pocket, detail, embroidery, etc.

                                                            BUSINESS STRATEGY

In Matt Marsh's class, we jotted down our potential client- our TARGET CUSTOMER on few key points such as-

• Name
• Age
• Background
• Brands they like
• Places they hang out at
• People they like to impress
• Devices they like to use